7/13/2023 0 Comments Siteviz login civil air patrol![]() “Simply stated, brands that don’t evolve, lose relevance,” he said. “The triblade symbol from the Civilian Defense glory days of World War II is a wonderful tribute to our past, but that symbol has precious little relevance today and does not accurately reflect the extent that CAP has evolved in the past 80 years. That logic applies to Civil Air Patrol as well, he said. But using the name of an obsolete product line does nothing to advance today’s innovative General Motors working toward an all-electric product line by 2035,” Bolinger said. that resonates with people nostalgic about the Cutlass, 442, Delta 88, and Tornado. ”True, the Oldsmobile Center name would be a wonderful tribute to a discontinued product line. Now imagine that GM chose to name the stadium the Oldsmobile Center, after a product line that was discontinued decades ago. “Imagine General Motors spending billions of dollars to build and name a state-of the-art stadium in Detroit. “From a brand perspective, being associated with something that is obsolete is not a strong brand position’” Bolinger said. Since that time, CAP has been associated with something that has long since been defunct. The Office of Civilian Defense, the basis for the original Civil Air Patrol symbol, was disbanded in 1945. “The bottom line is, we are not the Civil Air Patrol of the 1940s, and the new corporate identity makes that obvious,” Bolinger said. ![]() Air Force auxiliary’s new logo tells a brand story about aviation, volunteerism, partnership, and heritage and projects a more youthful, modern, Air Force-style look.ĬAP’s Board of Governors voted unanimously April 23 to adopt the new logo, which “accomplishes several things and includes some unique benefits,” said Randy Bolinger, chief of marketing and communications. Over the past two years, Marketing and Strategic Communications (MAC) has been working to better align the CAP brand as a Total Force partner. In fact, CAP no longer needs to wait for the weather to break or for the sun to rise to begin a search – we can start in minutes, using cellphone forensics and radar analysis.Ī similar level of sophistication touches every aspect of Civil Air Patrol – IT (Innovation), philanthropy (the CAP Foundation), cadet programs (Cadet Interactive), aerospace education (STEM - science, technology, engineering, and math), member education and training (Volunteer University), chaplain corps (resiliency programs), and now marketing too. For example, CAP’s fleet is being transformed from” steam gauges” to glass cockpits that can be programmed to display and to fly CAP search grids. Its level of sophistication has advanced significantly in recent years.
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